When creating your 1-minute pitch, consider which emotions motivate people to believe in the value you add, and inspire them to take action and engage with you.
I have found there is one powerful emotion at the core of our humanity that is difficult to resist. It’s how and why humans evolved. It the feeling that we belong.
Welcome to our tribe!
In your marketing message, try to seek out ways that your products or services make people feel heard, understood, less at risk, and more part of something that has meaning and purpose.
The 7 human emotions that inspire us to act.
4 emotions to help you feel safe and in control!
- Money is the ultimate safety AND control.
How do you help them increase income, and cut costs.
- Status attracts powerful allies, it feels safe.
How do you help them win power, prestige and control. - Conserving time.
How does your service give them time to do things they choose to do? - Preserve what they have.
How can you help them allay fears and prepare them better for an unknown future?
3 emotions that make you feel valued!
- We want what others don’t have. A house, a car, a phone but also what we have done, where we have been, what we know. STATUS. So we feel like we belong.
- We all have an aspirational identity. That person we want to be, who isn’t ever criticized, and has the trust and APPROVAL of our tribe. So we feel like we belong.
- The desire for MEANING: how can you invite customers, suppliers and employees to participate in something greater than themselves. A movement, a cause to champion, a fight against villains. How are you creating a tribe in your business, where people feel they belong.
