PACKAGE ONE: web strategy & design outline

Do you already work with a web designer, or you’re keen to take charge yourself? But you’re overwhelmed with ideas and options. Or that blank website page is just too daunting.

My 1-Minute Marketing Method defines your big-picture strategy, and then turns it into quick, actionable steps you can effortlessly implement while running your growing business.

It’s a strategic approach to the design of your new website, so it aligns perfectly with both your vision and communicates your company’s value. We are crafting your sale pitch.

1. Website Sales Strategy and Objectives

Based on this understanding of your business and market, we’ll define the site’s primary objectives and its role in your broader sales tactics. This clarity will help guide design choices and inform every aspect of the website’s structure.

2. Target Audience Analysis

We’ll outline your different target audiences, detailing what we want them to think, feel, and do on your site. This shapes both the design and content strategies, ensuring a site that resonates and encourage people to connect.  Your reader is the “hero” of our website story, and we need to understand his challenges and fears, and how your solution will help him on his quest.

3. Tone, Voice, and Messaging

I’ll provide suggestions for the tone and voice of the site’s wording, including headline ideas and key messaging points. This ensures the language speaks directly to your audience, in a style that builds trust and credibility. We build SEO into your content, not tacked on later. Your message should bridge the gap between your customer’s problem, and your specific solution. 

4. Visual Elements

Visual consistency is key to a successful user experience. I’ll identify specific visual elements, including imagery, and layout style, that align with your brand’s identity and appeal to your audience, and align with your current marketing.

5. Theme and Plugin Recommendations

To ensure flexibility and future scalability, I’ll recommend a platform that suits your team’s needs. If I feel Wix, Shopify or Squarespace will suit your needs, I’ll say so and point you to my colleague who does amazing designs on rental platforms.You have ALL you need to brief her, and I’ll include any design ideas and suggestions.

If you choose WordPress, I’ll outline essential plugins to pass on to your web developer, so they deliver a site that’s easy for you to update and refine as your business grows.

6. Home Page Structure

People are more likely to take action when they have a clear roadmap. The panels of your home page lead them through a simple, easy-to-follow sales journey from curiosity to conversion. A great pitch means nothing if you don’t close. We make the final step clear and compelling so your product the obvious choice.

7. Deliverable

At the end of this process, you will have a comprehensive website design strategy brief. This document will:

• Enable you to confidently brief your web design team.
• Serve as a valuable reference for assessing designs and design proposals.
• Act as a blueprint for future updates and enhancements.
• All visuals and messaging can be used in your presentation, social media and events.

PACKAGE TWO: Multi-panel home page

Perfect for your start-up!  Your professional one-page WordPress website will get you started and  grow with you. Add your own posts and pages.

• Strategy and Design: understanding and exploring your brand and your goals.
• WordPress installation and setup.
• Advice the best plug-ins to use, and which to avoid.
• We implement your design. Header, Footer plus up to 6 home page panels: interactive elements and calls-to-action. Just like we planned.
• A beautiful blog page template, global colour palette, and global fonts. Consistent. Easy.
• We guide you on booking a domain with a safe service provider, and help set up email.
• A lifetime license for Colibri page-builder (usually an annual fee).
• 45 minutes of training on how to grow your site by adding your own posts and pages.
• Just add words!