PACKAGE ONE: web strategy & WordPress setup

Do you already work with a web designer, or you’re keen to take charge yourself? But you’re overwhelmed with ideas and options. Or that blank website page is just too daunting.

My 1-Minute Marketing Method defines your big-picture strategy, and then turns it into quick, actionable steps you can effortlessly implement while running your growing business.

It’s a strategic approach to the design of your new website, so it aligns perfectly with both your vision and communicates your company’s value. We are crafting your sale pitch.

1. Website Sales Strategy and Objectives

Based on this understanding of your business and market, we’ll define the site’s primary objectives and its role in your broader sales tactics. We’ll outline your different target audiences, and define headline ideas and key messaging points that bridge the gap between your customer’s problem, and your specific solution. This ensures the language speaks directly to your audience, in a style that builds trust and credibility. We build SEO into your content, not tacked on later. Your message should 

2. Visual Elements

The right graphics and visuals make your website. I know where to find great, free visuals, or I can help you with  something unique. We align with your brand’s identity and appeal to your audience, and align with your current marketing.

3. Tech platform, theme and plugin Recommendations

To ensure flexibility and future scalability, I’ll recommend a platform that suits your team’s needs. If I feel Wix, Shopify or Squarespace will suit your needs, I’ll say so and point you to my colleague who does amazing designs on rental platforms.

If you choose WordPress, I’ll outline essential plugins to pass on to your web developer, so they deliver a site that’s easy for you to update and refine as your business grows.

4. Home Page Structure

People are more likely to take action when they have a clear roadmap. The panels of your home page lead them through a simple, easy-to-follow sales journey from curiosity to conversion. A great pitch means nothing if you don’t close. We make the final step clear and compelling so your product the obvious choice.

7. Technology Setup!

If you’ve decided on Worpress I deal with the technology. 

• Help you find and book your domain.
• Help you select the right website host.
• Set up your WordPress Databases on your CPanel
• Set up Emails and DNS entries for Office 365, Google and Mailchimp
• Provide a Pro Theme so you can use my drag-and-drop prebuilt templates to build your home page.
• Install the agreed plugins.

PACKAGE TWO: Multi-panel home page

Perfect for start-ups!  Your professional one-page WordPress website will get you started and  grow with you. Add your own posts and pages using easy pre-set templates.

• Strategy and Design: understanding and exploring your brand and your goals.
• WordPress installation and setup.
• Advice the best plug-ins to use, and which to avoid.
• We implement your design. Header, Footer plus up to 6 home page panels: interactive elements and calls-to-action. Just like we planned.
• A beautiful blog page template, global colour palette, and global fonts. Consistent. Easy.
• We guide you on booking a domain with a safe service provider, and help set up email.
• A lifetime license for Colibri page-builder (usually an annual fee).
• 45 minutes of training on how to grow your site by adding your own posts and pages.
• I’ll help you set up on your own hosting!
• Just add words!

Looking for hosting? I offer my web clients full service hosting with security certificates for just US$40 per month. I provide security updates, set up analytics, and manage backups. If you need DNS validation for Office 365 and Gmail, no problem. Just call and I do it for you.