At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch - an instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's a big distinction.
... and 5 it doesn't! What marketing "must haves" do you need for your new startup? And what services cost time and money, distracting you from building your customer base.
What is a formula? “My Company is developing [offering] to help [target audience] solve [ audience problem] with [secret sauce]. These 10 formulas will jump-start ideas for your 1-minute-marketing pitch.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
You could build a website all about YOU - your services, your products, your "why". Or you could attract clients to you, by supporting them along THEIR journey. Exactly how do you do that?
There are thousands of blogs telling you the theory of what makes a good website. The challenge is in the implementation. InTouch24-7 is hands-on. We are implementors who turn ideas into functional, user-friendly websites, online manuals and PowerPoint presentations. Here's how we do it.
Are you a generalist with multiple services, and it's getting in the way of "niching" your pitch? I have a simple solution. You don't HAVE to niche your business, as long as you CAN niche your 1-minute marketing pitch!
A mailing list lets YOU take control of your marketing and one way to build that list, is a well written quiz. A fun personality quiz qualifies and categorizes the lead and builds a sales funnel you can tap into during quiet times.
A LinkedIn timeline is fleeting. Fine-tune your 1-minute marketing pitch by identifying and offering the right niche "foot-in-the-door" service for YOUR best niche LinkedIn audience.
You don't create advertising that works with a formula. Or a competitive analysis of your industry. Or even SEO keywords. You need that BIG IDEA! When you're selling a fire extinguisher, open with the fire, not the price!
How do I get my website more visible on Google search? Do I HAVE to pay an SEO expert? Should I take out Google Ads? Or is installing a WordPress plugin enough?
I've seen a lot of media hype in my 20 years. Hell, I've created some of it! Social media is a powerful communication medium. But it's not a magic wand. But it's also not a complete waste of time. Like all tools, you have to learn to use it. This article looks at some of the myths - and truths - behind social media as a marketing tool
Design Thinking evolves a business model based on research and logic. Design Feeling adds empathy - so you deeply understand the people who want what you sell, as well as the society in which you operate. Together, they build a successful business that works right from the start.
When you add a website address to a LinkedIn post, a clickable image-link is provided. But often it looks terrible! It's a fuzzy logo or generic banner - or nothing appears at all? Here are some steps to fix it.
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
Can you make sense of your Google Analytics report? We look at an example (real)report, and see how to make the right business decisions around the data.
Because of time and budget pressure, many new startups companies are forced to make do with a logo that doesn't represent their vision. How do you recognize a good logo so you have branding that works?
InTouch24-7 has three "Website-in-a-box" packaged solutions perfect for creatives, small businesses, and new business founders on a budget. No pre-set templates - get a full WordPress site you can grow, and maintain yourself.
I offer a free 40 minute Zoom consultation to prospective clients. This isn’t a sales pitch – I’m here to give real value. I’m a communications problem solver. I do […]
Being an entrepreneur - especially when pitching a big idea - is all about persuasion. Technical communication doesn't just educate and inform, it must inspire hearts, minds and actions.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
... and how to fix them!
Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
For presentations and big idea pitches, a good story draws people in. They stop and listen. They hear and remember. Stories are an good way to change our attitudes, beliefs, […]
All projects begin with a plan. It seemed like a good plan. So why do project and business plans end up in the bottom drawer – forgotten and failed – […]
Search engine optimization is not rocket-science. A high rank on Google is an evolving, high maintenance process that begins with site structuring, design and content.
No-one thinks of themselves as a spammer: “Of course people will want to know about this,” they tell themselves. Most companies send out sales emails to people who have not […]
