At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch. An instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's an big distinction.
Is your business is generalist with multiple services, and you are struggling to "niche"? I have a simple solution. You don't have to niche your business, as long as you can niche your 1-minute marketing pitch!
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
In an online course or presentation you have just 30 seconds to grab audience attention. A joke is one option. Most people avoid them, but that means when you carry it off, people wake up and pay attention.
Because of time and budget pressure, many new startups companies are forced to make do with a logo that doesn't represent their vision. How do you recognize a good logo so you have branding that works?
Being an entrepreneur - especially when pitching a big idea - is all about persuasion. Technical communication doesn't just educate and inform, it must inspire hearts, minds and actions.
The first step in creating an online training or education programme is to close your computer and go fetch a cup of coffee. A top quality, unique induction or training course evolves from your head and your heart.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
To train for performance you need to learn WHEN to do something and WHY and then you actually need to DO it. It isn't good enough to recognise the right thing to do, you have to be able to apply it in the right way, at the right time.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
As a technical writer I’m biased – I believe that no matter what graphics you use, it’s the words that sell. But a great layout provides visual cues that make it easy the reader to keep reading and to remember the key points.
Design grabs your attention, but words change attitudes and behaviour. Whether you are convincing a funder to invest or showing how to use machinery safely, plain English saves time and prevents errors. We create technical reports, case studies and proposals that people find easy to read and understand.
For presentations and big idea pitches, a good story draws people in. They stop and listen. They hear and remember. Stories are an good way to change our attitudes, beliefs, […]