A pitch video is perfect for your website and social media. And you don’t need fancy video software to make it. All you need is PowerPoint.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences? Here are 10 tips to help you identify a high-impact 1-minute pitch.
At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch - an instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's a big distinction.
What is a formula? “My Company is developing [offering] to help [target audience] solve [ audience problem] with [secret sauce]. These 10 formulas will jump-start ideas for your 1-minute-marketing pitch.
Pitching a big idea? Facts alone won’t get you there. Here’s how to craft a pitch that moves hearts, shifts mindsets—and gets a yes.
Are you a generalist with multiple services, and it's getting in the way of "niching" your pitch? I have a simple solution. You don't HAVE to niche your business, as long as you CAN niche your 1-minute marketing pitch!
As a technical writer I’m biased – I believe that no matter what graphics you use, it’s the words that sell. But a great layout provides visual cues that make it easy the reader to keep reading and to remember the key points.
You’ve got a strong case. You’ve done the research. Your slides are clean and well-organized. But when you walk out the door, what will they remember? Here’s the research: facts […]
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
Your handouts deserve as much time and care as your slide deck and speech. They must look professional while reminding learners of your key points and brand!
In an online course or presentation you have just 30 seconds to grab audience attention. A joke is one option. Most people avoid them, but that means when you carry it off, people wake up and pay attention.
You have just 3 to 5 seconds to grab attention—and poor legibility is an instant turn-off. This guide gives you the key facts and easy wins you need to make your materials effortless to read—even if you’re not a designer.
Presentations are a one-shot deal. If you want your next presentation to land—and be remembered—you need more than bullet points and charts. Here’s how to use storytelling to hook your audience, build trust, and make your message matter.
Design grabs your attention, but words change attitudes and behaviour. Whether you are convincing a funder to invest or showing how to use machinery safely, plain English saves time and prevents errors. We create technical reports, case studies and proposals that people find easy to read and understand.
Make complex topics fun and easy! Give potential learners, investors and buyers a useful takeaway they can refer to (with your logo for reference).
