Writing a book is a long game. A good book coach and a structured author website are like your GPS and compass—helping you navigate, adjust, and stay on course.
Do users get maximum value from your amazing product? What if your installers, distributors, and customers could get the right answer instantly—without calling you! Don't let user get frustrated, as they muddle through on their own.
Asking for a Book Review feels so cringe. Surely if they liked it, they would say? Ummm, no. This article gives six cool examples of wording to ask for Reviews, 5 Tips for asking for Reviews, and the RIGHT way to use Book Reviews when you get them!
People are really protective when it comes to their personal information. If you just ask for their contact details without giving them something they WANT in return, they'll skip it. And it's not JUST about an email address. It's engagement. That overused word describing the critical first step for building long-term relationships.
You’ve pivoted your business to meet customer demand, but your website still talks about your old services. You’ve got new ideas, but updating is an expensive hassle. Is your website holding you back? And what can you do to fix it fast.
When you add troubleshooting content, you create mixed messages, confuse buyers, and risk losing sales. Here's why separating sales and support makes sense and how the two sites are different.
Self-published authors - here's the sad truth. Amazon won't do anything to promote your book. 10 (free) strategies to start marketing TODAY, before you even finish your manuscript.
Are you a good judge of website credibility? Have a look at this one and see what YOU find suspicious. Learn website credibility rules from their mistakes. This isn't a malware site, just a company trying to pretend it's in the USA.
Are you ready for 1-minute marketing? Here are six smart micro-marketing actions you can implement quickly.
At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch - an instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's a big distinction.
At 22 I took out my frustration at the world of advertising, by writing a book. Since I was still young enough to know it all, I presented my own a revolutionary approach to simplify and energize marketing. I built a business on it, and it's worked for my clients for decades. I just didn't share it with anyone. My secret sauce. Fifty years later, the world may just be ready for it!
... and 5 it doesn't! What marketing "must haves" do you need for your new startup? And what services cost time and money, distracting you from building your customer base.
What is a formula? “My Company is developing [offering] to help [target audience] solve [ audience problem] with [secret sauce]. These 10 formulas will jump-start ideas for your 1-minute-marketing pitch.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
Our 24-7 SupportSuite is suited to lean and agile companies, allowing you to leverage rich-media DIY options to reduce support calls, free up sales teams, and satisfy customers.
You could build a website all about YOU - your services, your products, your "why". Or you could attract clients to you, by supporting them along THEIR journey. Exactly how do you do that?
Your author website is a hub for your life as professional author—the first place existing and new enthusiasts in your genre will "meet" you. Your website invites readers into your secret world, so they become invested in your success.
The Information Age has turned into The Reputation Age. So, how can you stand out and prove your credibility in a world overflowing with information?
Most usability tips are blindly obvious! Here's a checklist of 10 UNCOMMON tests and checks you can do at home, to help improve your website's user experience (UX) and usability, and convert more sales!
A member's only website not only builds credibility and leads, it can generate multiple income streams from subscriptions. Courses, premium content, networking opportunities and niche shopping. Are you an expert in any of these top 10 trending community opportunities?
As an Author, you can better protect your work by understanding the nuances of what copyright does—and doesn't—protect. Know when you can take action if someone infringes on your rights. With AI able to "re-write" your story in different words, writers are more vulnerable than ever.
There are thousands of blogs telling you the theory of what makes a good website. The challenge is in the implementation. InTouch24-7 is hands-on. We are implementors who turn ideas into functional, user-friendly websites, online manuals and PowerPoint presentations. Here's how we do it.
I build prototype websites. Why would I invest time and effort without first demanding payment? After 25 years in this industry, I have found there are huge benefits for both me AND my clients.
Your website is a "fixer-upper". Where do you start? Leverage years of content by refocusing and editing. Less "what" and more "so what". Websites that work have content that makes prospects curious.
If you are a Canadian business—especially a legal or medical professional—you could be in violation of Canadian privacy laws simply by hosting your website on servers that are physically located outside of Canada? Do you REALLY know where your website, customer data and emails are stored?
The moment you finish your manuscript—before it even goes to editing—begin building your brand. We work with authors and their book coaches, to design and build an affordable author website, with features that engage fans and buyers.
Are you a generalist with multiple services, and it's getting in the way of "niching" your pitch? I have a simple solution. You don't HAVE to niche your business, as long as you CAN niche your 1-minute marketing pitch!
My 24-7 SupportSuite starts where your automated and streamlined sales journey ends. It closes the loop by providing flexible, human-friendly, accessible tech support, so you get referrals and resales and cross-sales.
Lead generation is NOT a numbers game. You are not looking for random email addresses, as easy as that sounds. You need to tailor the lead generation activity on your website to attract the specific individuals or businesses you're targeting.
Building a lead generation activity into your website is the right marketing tactic for solopreneurs and services businesses, because they need to balance their workload. Connecting proactively lets you plan ahead.
Want to improve your website? Most web designers will give you a ton of work to do. Write stuff. Find photos. Travel to Bali to photograph a video. I'm going to show you how to get your website working better - mostly by using the delete button!
How can you balance the WOW-factor of your sales-orientated website, with practical after-sales support? Having a focused technical resource hub improves customer satisfaction, resulting in repeat business and referrals.
Self-directed microlearning works well for after-sales customers, agents and staff working remotely. People explore what interests them at their own speed, remember it better, and often dive deeper into topics. Here are some of the benefits of a 24-7 SupportSuite.
Creating accessible content increases the size and depth of your audience. It's just logical to allow everyone - regardless of their abilities - to access and benefit from your sales and support documentation.
A mailing list lets YOU take control of your marketing and one way to build that list, is a well written quiz. A fun personality quiz qualifies and categorizes the lead and builds a sales funnel you can tap into during quiet times.
A LinkedIn timeline is fleeting. Fine-tune your 1-minute marketing pitch by identifying and offering the right niche "foot-in-the-door" service for YOUR best niche LinkedIn audience.
You're working hard to provide goods and/or services to customers. Why let your website drag you down?
There's a whole world of customers out there! Tell more people your unique story, make customers curious and encourage them to engage.
Looking good attracts positive attention, but attention isn't a website's goal. Here are some design ideas you can use to boost user experience and get more leads!
You don't create advertising that works with a formula. Or a competitive analysis of your industry. Or even SEO keywords. You need that BIG IDEA! When you're selling a fire extinguisher, open with the fire, not the price!
Adding online contact forms, quizzes, and surveys to your website generates qualified leads for businesses and content creators. With the right WordPress plugin (and InTouch24-7 to guide you), you can maintain branding, privacy and security.
Creating a support website is a good time to assess and improve technical support documents. This article is a checklist of what you can do to improve your after-sales technical support documentation.
I no longer click on Chatbots. Because the chat NEVER WORKS. 😒 Instant support is great. But it's not the best use of staff time, and AI isn't there yet. We need a new solution. We need "Alt-Chat".
How do I get my website more visible on Google search? Do I HAVE to pay an SEO expert? Should I take out Google Ads? Or is installing a WordPress plugin enough?
Does your multiple choice quiz assess learning retention, or are your students simply guessing strategically? Here are some techniques and technology tools that improve your multiple choice quizzes in micro-learning.
I've seen a lot of media hype in my 20 years. Hell, I've created some of it! Social media is a powerful communication medium. But it's not a magic wand. But it's also not a complete waste of time. Like all tools, you have to learn to use it. This article looks at some of the myths - and truths - behind social media as a marketing tool
Good manuals are good business. What is the cost of adding a quick start guide, a YouTube video or some extra FAQs to your manual? Compare that to the cost of daily calls to your helpline, a bad review or a lost customer.
Are you investigating ways to generate income from your knowledge-based content? Membership websites and micro-learning courses both offer steady income. This article looks at strategy and implementation - what are the pros and cons of each option?
Every client is different. Over many years, I’ve evolved my friendly “prototyping” approach because clients find it fun and friendly, and it works! 😬 The web development industry way Lengthy […]
Micro-learning can be an effective tool for building an income-generating, paywalled, community website. If you are already an educator, mentor or coach, this could be exactly right for you!
If you want people to read long-form content, you need to structure it in an exciting way for impact AND legibility. Read this for ideas on making technical and education content accessible.
