Do you spending hours fiddling with code, when you should be focused on clear, concise content! The online support documentation website I offer is as easy as Word, but it has fast, automated Tables of Contents and cross-categorisation.
Good manuals are good business.  What is the cost of adding a quick start guide, a YouTube video or some extra FAQs to your manual? Compare that to the cost of daily calls to your helpline, a bad review or a lost customer.
Indie Book authors - here's the sad truth. Amazon won't do anything to promote your book.  In the competitive world of book promotion, leveraging your own website is a powerful strategy. You own it, you control it.
Are you investigating ways to generate income from your knowledge-based content? Membership websites and micro-learning courses both offer steady income. This article looks at strategy and implementation - what are the pros and cons of each option?
Micro-learning can be an effective tool for building an income-generating, paywalled, community website. If you are already an educator, mentor or coach, this could be exactly right for you!
A mailing list lets YOU take control of your marketing and one way to build that list, is a well written quiz. A personality Quiz qualifies and categorizes the lead and builds a sales funnel you can tap into during quiet times.
A website isn't a decorative business accessory - it's an asset. A member-based website not only builds credibility and leads, it can generate an income from subscriptions. Courses, premium content, networking opportunities and niche shopping. A good idea incorporates multiple income streams to ensure profitability.
At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch. An instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's an big distinction.
Screens and phones are hard to read! This is the harsh truth about presenting technical elearning content online. If you want people to read educational content, you need to structure it in an exciting way for impact AND legibility.
Is your business is generalist with multiple services, and you are struggling to "niche"? I have a simple solution. You don't have to niche your business, as long as you can niche your 1-minute marketing pitch!
A LinkedIn timeline is fleeting. Fine-tune your 1-minute marketing pitch by identifying and offering the right niche "foot-in-the-door" service for YOUR best niche LinkedIn audience.
Substack is a free, cloud-based blogging platform that distributes articles via a newsletter. It's a great way for writers and journalists to generate leads and experiment with paid subscriptions. Is it right for you?
A member-based subscription website is a good way to build credibility with your niche clients. And with good planning, it can pay-for itself with premium subscribers. This article helps assess your potential return on investment.
A paywall is exclusive, paid content, created for people who are genuinely interested. Your platform dives deep into topics, shares exclusive stories, builds communities, and provides advice and solutions that are worth every penny.
Design Thinking evolves a business model based on research and logic. Design Feeling adds empathy - so you deeply understand the people who want what you sell, as well as the society in which you operate. Together, they build a successful business that works right from the start.
People are nervous of owning and controlling their own website. The assumption is that “the cloud” is safer. It’s run by big companies like Shopify, Amazon, Thinkific and Wix. They […]
When you add a website address to a LinkedIn post, a clickable image-link is provided. But often it looks terrible! It's a fuzzy logo or generic banner - or nothing appears at all? Here are some steps to fix it.
Imagine how hard life is, for people with permanent disabilities that affect vision? Accessibility NOT a legal and social hassle to accommodate disabled people. User-friendly is better for ALL of us!
Every business has forms. Remember the old days - the boss's PA made a form, we filled it in, she counted? Digital gave us options. So why is it SO difficult to get digital forms right?
What is a formula? “My Company is developing [offering] to help [target audience] solve [ audience problem] with [secret sauce]. These 10 formulas will jump-start ideas for your 1-minute-marketing pitch.
Looking good attracts positive attention, but attention isn't a website's goal. Here are some design ideas you can use to boost user experience and get more leads!
Frequently Asked Questions - or FAQs - are credible content that works. Most websites focus all their attention on getting the lead or sale. But FAQs are part of your sales credibility: they encourage both initial and REPEAT sales. They also draw attention to benefits and features in an easy-to-read format.
At the heart of marketing messages that work, is ... a beating human heart. When creating your 1-minute pitch, these emotions drive people to feel, to believe in your value, and to buy YOUR products and services.
Boost your SEO and credibility with industry-specific support articles and blogs that work. Cut the slog around coming up with new content. My secret checklist sparks ideas when I write for engineering, construction and industrial clients.
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
WordPress WooCommerce and Shopify both offer eCommerce. You're planning your store, you don't know how it will evolve? This easy comparison might help you decide which is right for you!
Your handouts deserve as much time and care as your slide deck and speech. They must look professional while reminding learners of your key points and brand!
Can you make sense of your Google Analytics report? We look at an example (real)report, and see how to make the right business decisions around the data.
Your Shopify store is a headache. It's not making sales, it's costing every month? How can you leverage what you have already done, and build the REAL business you originally dreamed of. One YOU own and control!
How do I get my website more visible on Google search? Do I HAVE to pay an SEO expert? Should I take out Google Ads? Or is installing a WordPress plugin enough?
In an online course or presentation you have just 30 seconds to grab audience attention. A joke is one option. Most people avoid them, but that means when you carry it off, people wake up and pay attention.
Because of time and budget pressure, many new startups companies are forced to make do with a logo that doesn't represent their vision. How do you recognize a good logo so you have branding that works?
They make it sound so easy. Watch a few YouTube videos, pay your $30 and you have a Shopify store and the money will come rolling in. But most entrepreneurs (or even experienced store owners) aren't getting results. I'll let you into a secret, it's not you, it's them.
Are you involved in approving the design of marketing material? Knowing some solid facts and figures about legibility will help you keep creative people on track.
I offer a free 40 minute Zoom consultation to prospective clients. This isn’t a sales pitch – I’m here to give real value. I’m a communications problem solver. I do […]
Do you need to train your employees on laws or regulations that apply to their job or your industry? What methods of training are available to you and what should you watch for.
Being an entrepreneur - especially when pitching a big idea - is all about persuasion. Technical communication doesn't just educate and inform, it must inspire hearts, minds and actions.
You have critical information to share with your learners. You need them to focus, to remember. How do you move from Netflix-level "passive listening", to participation that leads to changes in attitudes and behaviour?
The first step in creating an online training or education programme is to close your computer and go fetch a cup of coffee. A top quality, unique induction or training course evolves from your head and your heart.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
Editorial is more credible than an advert, and it's often free. But it's just an opportunity! You have to provide a good story. Here's how to get ideas for a news release that gets published!
To train for performance you need to learn WHEN to do something and WHY and then you actually need to DO it.  It isn't good enough to recognise the right thing to do, you have to be able to apply it in the right way, at the right time.
Websites build credibility, generate leads and create income-streams through subscription-based paying communities, online courses, e-commerce and product showrooms. InTouch24-7 creates high-impact websites that educate, inform and connect businesses with niche audiences. We build online businesses that work.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will  knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
As a  technical writer I’m biased –  I believe that no matter what graphics you use, it’s the words that sell. But a great layout provides visual cues that make it easy the reader to keep reading and to remember the key points.
Design grabs your attention, but words change attitudes and behaviour. Whether you are convincing a funder to invest or showing how to use machinery safely, plain English saves time and prevents errors. We create technical reports, case studies and proposals that people find easy to read and understand.
We work with companies that have complex products with components, parts and spares. Save money and hassle by updating your products in-house.
Setting up an eCommerce store can be expensive and takes time. In my country of birth – South Africa – it is next to impossible to take online payments and […]