The Information Age has turned into The Reputation Age. So, how can you stand out and prove your credibility in a world overflowing with information?
Most usability tips are blindly obvious! Here's a checklist of 10 UNCOMMON tests and checks you can do at home, to help improve your website's user experience (UX) and usability, and convert more sales!
As an Author, you can better protect your work by understanding the nuances of what copyright does—and doesn't—protect. Know when you can take action if someone infringes on your rights. With AI able to "re-write" your story in different words, writers are more vulnerable than ever.
There are thousands of blogs telling you the theory of what makes a good website. The challenge is in the implementation. InTouch24-7 is hands-on. We are implementors who turn ideas into functional, user-friendly websites, online manuals and PowerPoint presentations. Here's how we do it.
What is a formula? “My Company is developing [offering] to help [target audience] solve [ audience problem] with [secret sauce]. These 10 formulas will jump-start ideas for your 1-minute-marketing pitch.
Our 24-7 SupportSuite is suited to lean and agile companies, allowing you to leverage rich-media DIY options to reduce support calls, free up sales teams, and satisfy customers.
Indie Book authors - here's the sad truth. Amazon won't do anything to promote your book. In the competitive world of book promotion, leveraging your own website is a powerful strategy. You own it, you control it.
Your author website is a hub for your life as professional author—the first place existing and new enthusiasts in your genre will "meet" you. Your website invites readers into your secret world, so they become invested in your success.
If you are a Canadian business—especially a legal or medical professional—you could be in violation of Canadian privacy laws simply by hosting your website on servers that are physically located outside of Canada? Do you REALLY know where your website, customer data and emails are stored?
The moment you finish your manuscript—before it even goes to editing—begin building your brand. We work with authors and their book coaches, to design and build an affordable author website, with features that engage fans and buyers.
My 24-7 SupportSuite starts where your automated and streamlined sales journey ends. It closes the loop by providing flexible, human-friendly, accessible tech support, so you get referrals and resales and cross-sales.
Lead generation is NOT a numbers game. You are not looking for random email addresses, as easy as that sounds. You need to tailor the lead generation activity on your website to attract the specific individuals or businesses you're targeting.
Building a lead generation activity into your website is the right marketing tactic for solopreneurs and services businesses, because they need to balance their workload. Connecting proactively lets you plan ahead.
Want to improve your website? Most web designers will give you a ton of work to do. Write stuff. Find photos. Travel to Bali to photograph a video. I'm going to show you how to get your website working better - mostly by using the delete button!
At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch - an instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's a big distinction.
How can you balance the WOW-factor of your sales-orientated website, with practical after-sales support? Having a focused technical resource hub improves customer satisfaction, resulting in repeat business and referrals.
Self-directed microlearning works well for after-sales customers, agents and staff working remotely. People explore what interests them at their own speed, remember it better, and often dive deeper into topics. Here are some of the benefits of a 24-7 SupportSuite.
Creating accessible content increases the size and depth of your audience. It's just logical to allow everyone - regardless of their abilities - to access and benefit from your sales and support documentation.
Are you a generalist with multiple services, and it's getting in the way of "niching" your pitch? I have a simple solution. You don't HAVE to niche your business, as long as you CAN niche your 1-minute marketing pitch!
A mailing list lets YOU take control of your marketing and one way to build that list, is a well written quiz. A fun personality quiz qualifies and categorizes the lead and builds a sales funnel you can tap into during quiet times.
Your website is a "fixer-upper". Where do you start? Leverage years of content by refocusing and editing. Less "what" and more "so what". Websites that work have content that makes prospects curious.
A LinkedIn timeline is fleeting. Fine-tune your 1-minute marketing pitch by identifying and offering the right niche "foot-in-the-door" service for YOUR best niche LinkedIn audience.
You're working hard to provide goods and/or services to customers. Why let your website drag you down?
There's a whole world of customers out there! Tell more people your unique story, make customers curious and encourage them to engage.
I build prototype websites. Why would I invest time and effort without first demanding payment? After 25 years in this industry, I have found there are huge benefits for both me AND my clients.
You don't create advertising that works with a formula. Or a competitive analysis of your industry. Or even SEO keywords. You need that BIG IDEA! When you're selling a fire extinguisher, open with the fire, not the price!
Adding online contact forms, quizzes, and surveys to your website generates qualified leads for businesses and content creators. With the right WordPress plugin (and InTouch24-7 to guide you), you can maintain branding, privacy and security.
Creating a support website is a good time to assess and improve technical support documents. This article is a checklist of what you can do to improve your after-sales technical support documentation.
A website isn't decorative - it's an asset. A member's only website not only builds credibility and leads, it can generate an income from subscriptions. Courses, premium content, networking opportunities and niche shopping. A good idea incorporates multiple income streams to ensure profitability.
Complex products come with a steep learning curve. don't let customers and installers get frustrated as they muddle through on their own. Your product deserves better!
I no longer click on Chatbots. Because the chat NEVER WORKS. 😒 Instant support is great. But it's not the best use of staff time, and AI isn't there yet. We need a new solution. We need "Alt-Chat".
Does your multiple choice quiz assess learning retention, or are your students simply guessing strategically? Here are some techniques and technology tools that improve your multiple choice quizzes in micro-learning.
I've seen a lot of media hype in my 20 years. Hell, I've created some of it! Social media is a powerful communication medium. But it's not a magic wand. But it's also not a complete waste of time. Like all tools, you have to learn to use it. This article looks at some of the myths - and truths - behind social media as a marketing tool
Good manuals are good business. What is the cost of adding a quick start guide, a YouTube video or some extra FAQs to your manual? Compare that to the cost of daily calls to your helpline, a bad review or a lost customer.
Are you investigating ways to generate income from your knowledge-based content? Membership websites and micro-learning courses both offer steady income. This article looks at strategy and implementation - what are the pros and cons of each option?
Every client is different. Over many years, I’ve evolved my friendly “prototyping” approach because clients feel comfortable with it, and it works! 😬 The webdev industry way Lengthy vetting process. […]
Micro-learning can be an effective tool for building an income-generating, paywalled, community website. If you are already an educator, mentor or coach, this could be exactly right for you!
Screens and phones are hard to read! This is the harsh truth about presenting technical elearning content online. If you want people to read educational content, you need to structure it in an exciting way for impact AND legibility.
Substack is a free, cloud-based blogging platform that distributes articles via a newsletter. It's a great way for writers and journalists to generate leads and experiment with paid subscriptions. Is it right for you?
A member-based subscription website is a good way to build credibility with your niche clients. And with good planning, it can pay-for itself with premium subscribers. This article helps assess your potential return on investment.
InTouch 24-7 works with small to medium sized companies with complex technical products and services. We work in highly-regulated, science-based industries in software, medical tech and engineering. I enjoy working […]
A paywall is exclusive, paid content, created for people who are genuinely interested. Your platform dives deep into topics, shares exclusive stories, builds communities, and provides advice and solutions that are worth every penny.
Design Thinking evolves a business model based on research and logic. Design Feeling adds empathy - so you deeply understand the people who want what you sell, as well as the society in which you operate. Together, they build a successful business that works right from the start.
People are nervous of owning and controlling their own website. The assumption is that “the cloud” is safer. It’s run by big companies like Shopify, Amazon, Thinkific and Wix. They […]
When you add a website address to a LinkedIn post, a clickable image-link is provided. But often it looks terrible! It's a fuzzy logo or generic banner - or nothing appears at all? Here are some steps to fix it.
Imagine how hard life is, for people with permanent disabilities that affect vision? Accessibility NOT a legal and social hassle to accommodate disabled people. User-friendly is better for ALL of us!
Looking good attracts positive attention, but attention isn't a website's goal. Here are some design ideas you can use to boost user experience and get more leads!
Frequently Asked Questions - or FAQs - are credible content that works. Most websites focus all their attention on getting the lead or sale. But FAQs are part of your sales credibility: they encourage both initial and REPEAT sales. They also draw attention to benefits and features in an easy-to-read format.
At the heart of marketing messages that work, is ... a beating human heart. When creating your 1-minute pitch, these emotions drive people to feel, to believe in your value, and to buy YOUR products and services.
Boost your SEO and credibility with industry-specific support articles and blogs that work. Cut the slog around coming up with new content. My secret checklist sparks ideas when I write for engineering, construction and industrial clients.
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
