Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences? Here are 10 tips to help you identify a high-impact 1-minute pitch.
At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch - an instant summary of your business, your brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's a big distinction.
What is a formula? “My Company is developing [offering] to help [target audience] solve [ audience problem] with [secret sauce]. These 10 formulas will jump-start ideas for your 1-minute-marketing pitch.
Pitching a big idea? Facts alone won’t get you there. Here’s how to craft a pitch that moves hearts, shifts mindsets—and gets a yes.
You’ve got a strong case. You’ve done the research. Your slides are clean and well-organized. But when you walk out the door, what will they remember? Here’s the research: facts […]
In an online course or presentation you have just 30 seconds to grab audience attention. A joke is one option. Most people avoid them, but that means when you carry it off, people wake up and pay attention.
You have just 3 to 5 seconds to grab attention—and poor legibility is an instant turn-off. This guide gives you the key facts and easy wins you need to make your materials effortless to read—even if you’re not a designer.
Presentations are a one-shot deal. If you want your next presentation to land—and be remembered—you need more than bullet points and charts. Our presentations pitch new ideas, raise public support, educate and sell.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
