Your Shopify store is a headache. It’s not making sales, it’s costing every month? Can it be fixed? What are your options so you don’t lose all the work you’ve already done!
You can read all this, or you can just book a 30 minute FREE call and we can chat. No strings.
It might be time. The platform is struggling, and that means their fees and commissions are only going to increase. IT companies who used to consult on Shopify are switching to services that are less problematic and more likely to result in happy clients. There are fewer, smaller Federal grants enticing organizations to go digital.
And most importantly, online customers who have been burnt, are more cautious. They want more security, and a VERY good price to entice them to risk a purchase.
How can you leverage the work you’ve done on Shopify?
My personal recommendation is to:
- Leverage what you have already done and the brand you have built
- Switch to a website you can own and control (I suggest WordPress but Backdrop and Drupal are good too)
- Use the flexibility of this kind of editable website to pivot to enhances and expand your products and services.
What makes WordPress better for eCommerce
- You control the domain and hosting – you can move if the prices suddenly increase.
- You OWN the website programming forever.
- Add blogs and interesting articles with CREDIBLE CONTENT. It changes you from a “shop”, into an interesting place for leads and prospects to explore.
- Build ways to ENGAGE. People don’t buy from some random person somewhere. Perhaps offer some videos, a webinar, some training. Once they get to KNOW you, they will trust you enough to click the buy button.
My BIGGEST tip – it will change everything for you.
Create a showroom not a store!
It’s so simple. Keep all your great content. You can show the price if it’s good (or not!)
Build a Purchase Order, or a Request for Information or a Request for Quote. Because this is NOT a Shopify store, you have the freedom to do that.
That is a far safer position to be in because you can allow for add-ons, customization delivery, taxes and more. Con artists will lose interest. Genuine customers will feel more comfortable.
FOCUS ON THE LEAD, NOT THE SALE!
Book a free consultation, let’s talk about your options!
