Many of my clients come to me with an existing website that isn’t working.  They are smart business people. They know their marketing and their customer profile. They are tech-savvy and were able to build their website on Wix, or Squarespace, and sometimes even Shopify. And yet it isn’t working to draw clients?

They look at their website and they aren’t filled with pride and confidence. Their website LOOKS like a template with words and images. They hesitate to show it off.

The more blogs and products they add, the more confused it looks. They try to fix it, they pick a different template. Change graphics. Rewrite.

And then they come to me.

What makes a good website

This is my mantra. You have to get ALL THREE right for a website to work as a marketing tool.

➕ VISUAL IMPACT because it gets you seen
➕ CREDIBLE CONTENT because it persuades
➕ ENGAGEMENT because it turns curious prospects into clients

These are the goals of a website. The goals aren’t rocket science – you’ll find them in thousands of theoretical books and blogs. Every coach will tell you. The solution isn’t knowing what must be achieved, it’s implementation.

Turning marketing goals into marketing tools is an entire field of knowledge and experience. MY field. Communication Design. It isn’t a subject you know or learn. It’s something you DO.

What is Communication design

Communication design is about crafting a marketing tool that connects a business with prospective clients. The marketing tool could be a business card to a brochure or a website – I happen to specialize in websites because I love technology.

Clarity and Comprehension

• Communication designers turn boring paragraphs into visual infographics, charts, and diagrams.
• Typography, spacing, and layout makes the message easy to read and understand.
• Effective use of colour, contrast, and hierarchy draws attention to key points.

Engagement

• Panels and blocks capture and maintain the audience’s interest.
• Visuals give context, and make the message memorable.
• Interactive quizzes, surveys, videos and clickable links get email address leads and bookings.

Professionalism

• Communications design aligns your website uniquely with YOUR brand.
• Attention to detail, good grammar and punchy headlines give your message credibility.
• A polished design and custom domain and email means prospects take you seriously.

Good communication design ensures that your message is not only seen and understood, but also remembered and trusted.