As a  technical writer I’m biased –  I believe that no matter what graphics you use, it’s the words that sell. But a great layout provides visual cues that make it easy the reader to keep reading and to remember the key points.
Are you involved in approving the design of marketing material? Knowing some solid facts and figures about legibility will help you keep creative people on track.
Design grabs your attention, but words change attitudes and behaviour. Whether you are convincing a funder to invest or showing how to use machinery safely, plain English saves time and prevents errors. We create technical reports, case studies and proposals that people find easy to read and understand.
Editorial is more credible than an advert, and it's often free. But it's just an opportunity! You have to provide a good story. Here's how to get ideas for a news release that gets published!