At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch. An instant summary of your business, you as a brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's an important distinction.
Being an entrepreneur - especially when you're pitching a big idea - is all about persuasion. Technical communication doesn't just educate and inform, it must inspire hearts, minds and actions.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
For presentations and big idea pitches, a good story draws people in. They stop and listen. They hear and remember. Stories are an good way to change our attitudes, beliefs, […]