At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch. An instant summary of your business, you as a brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's an important distinction.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will  knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
For presentations and big idea pitches, a good story draws people in. They stop and listen. They hear and remember. Stories are an good way to change our attitudes, beliefs, […]