At the start of every technical communication project, I work with business owners to articulate their 1-minute marketing pitch. An instant summary of your business, you as a brand, or your big idea. A pitch isn't what you're selling, it's what the customer is buying. That's an important distinction.
Being an entrepreneur - especially when you're pitching a big idea - is all about persuasion. Technical communication doesn't just educate and inform, it must inspire hearts, minds and actions.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will  knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
... and how to fix them!

Successful websites have good content. The best time to fix the content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
Your 1-minute pitch stands between you and the investor, partner or client of your dreams. Can you explain your big idea in three sentences or less? Here are 10 tips to help you identify a high-impact 1-minute pitch.
For presentations and big idea pitches, a good story draws people in. They stop and listen. They hear and remember. Stories are an good way to change our attitudes, beliefs, […]
A logo isn’t just a graphic shape with your company name in a cool font. Before designing your logo, work through your marketing plan and 1-minute pitch. Your logo is […]
... and 5 it doesn't! What marketing "must haves" do you need for your new startup? And what services cost time and money, distracting you from building your customer base.
All projects begin with a plan. It seemed like a good plan. So why do project and business plans end up in the bottom drawer – forgotten and failed – […]
Editorial is more credible than an advert, and it's often free. But it's just an opportunity! You have to provide a good story. Here's how to get ideas for a news release that gets published!
I've seen a lot of media hype in my 20 years. I've created some of it! Social media is a powerful communication medium. But it's not a miracle workers. And it's also not useless. This article looks at some of the myths - and truths - behind social media as a marketing tool
No-one thinks of themselves as a spammer: “Of course people will want to know about this,” they tell themselves. Most companies send out sales emails to people who have not […]