“Lies, damned lies and statistics”. People don’t trust science and it’s not surprising. It uses big words and bigger numbers. Standard deviation, mean, average, proportion and confidence intervals… yada yada.
The documents we work with have an important job to do.
- Convince a funder to invest in an new technology
- Show how to use tools and machines safely
- Get a new project approved
- Explain a complex medical therapy or product
- Protect the environment and animals
- Change the way people think and behave based on research or case studies
Writing in plain English saves time and prevents errors. Plain language and clear infographics make it easy for impatient executives to read scientific and technical documents, and recognize the findings and issues.
Documents we edit
- Funding requests and proposals
- Research papers
- Case studies
- Training guides and handouts
- Policies and SOP manuals
What we do to improve them
- Write a powerful Executive Summary that focuses on what matters to your reader
- Merge multiple documents into one
- Simplify the language into plain English (Flesch-Kincaid Test Level 6)
- Edit to improve logic and flow of ideas
- Cut text length without losing information
- Re-write into active, punchy sentences
- Get rid of jargon or slang
- Ensure policies are sensitive to ethnicity, disability and gender
- Add a table of contents to jump to sections quickly
- Make headlines, numbers, fonts and colours consistent and legible
- Convert text and tables to visible diagrams, charts and infographics
- Break up long, grey blocks of text with relevant photos
- Redesign page layouts to make them legible and memorable
- Ensure reports meet your company style guide.