Screens and phones are hard to read! This is the harsh truth about presenting technical elearning content online. If you want people to read educational content, you need to structure it in an exciting way for impact AND legibility.
Substack is a free, cloud-based blogging platform that distributes articles via a newsletter. It's a great way for writers and journalists to generate leads and experiment with paid subscriptions. Is it right for you?
People are nervous of owning and controlling their own website. The assumption is that “the cloud” is safer. It’s run by big companies like Shopify, Amazon, Thinkific and Wix. They […]
Imagine how hard life is, for people with permanent disabilities that affect vision? Accessibility NOT a legal and social hassle to accommodate disabled people. User-friendly is better for ALL of us!
Every business has forms. Remember the old days - the boss's PA made a form, we filled it in, she counted? Digital gave us options. So why is it SO difficult to get digital forms right?
Looking good attracts positive attention, but attention isn't a website's goal. Here are some design ideas you can use to boost user experience and get more leads!
Boost your SEO and credibility with industry-specific support articles and blogs that work. Cut the slog around coming up with new content. My secret checklist sparks ideas when I write for engineering, construction and industrial clients.
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
Can you make sense of your Google Analytics report? We look at an example (real)report, and see how to make the right business decisions around the data.
... and how to fix them!

Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
The InTouch24-7 “Website-in-a-box” is a hassle-free all-in-one website solution. A website is the first place curious investors and clients look to assess your capabilities and credibility. Get a sophisticated and effective website that you can update yourself as you grow.
Search engine optimization is not rocket-science. A high rank on Google is an evolving, high maintenance process that begins with site structuring, design and content.
I've seen a lot of media hype in my 20 years. Hell, I've created some of it! Social media is a powerful communication medium. But it's not a magic wand. But it's also not a complete waste of time. Like all tools, you have to learn to use it. This article looks at some of the myths - and truths - behind social media as a marketing tool
Websites are 4-dimensional. That makes them the most effective sales and marketing tool yet invented. Because they adjust to an individual customers needs, and allow them to "talk back". The internet is the first communication medium since the telephone where the audience can influence the message being communicated.