Marketing is complicated. I make it simple with 1-minute marketing ideas. Here are 5 easy marketing actions you can implement quickly.
1. Use product and book mock-ups
Authors: even if your book isn’t finished, I can turn your book cover design into an image of a real book. If you don’t have a cover, I have a network of specialist who will help with that.
2. Build Buyer Confidence
- Demonstrations
- Case Studies
- Testimonials
- Verified product reviews
3. Convert your blogs to video content with your phone
You have a video camera in your pocket! Find a good location, and TALK to your potential customers face-to-face.
- Educational content
- Behind-the-scenes clips
- Animated explainer videos
Need help? Danielle Turner (see my partners) has a great 2 hour training course on how to use your phone to shoot videos.
4. Offer a personalized customer experience
Listening is your best sales tool. Learn more about your target audience or readers — and simultaneously connect with prospective customers.
- Surveys
- Quizzes
- Focus groups
- Online forums
- Social media insights
- Real-time chat support*
5. Gather email addresses to you can communicate proactively
Email is one of the best ways to drive sales.
- Personalize subject lines
- Make sure newsletters work on both desktops and mobile phone, and on Gmail and Outlook.
- Don’t use lots of graohics or your newsletter will be filtered out as spam. Letters work best.
- Finish with a strong CTA (call-to-action)
- Try different versions and see what works (A/B testing)
- Send emails at the right time for your audience.
6. Add after sales support tools and chatbots to your website*
Chatbots provide 24/7 customer support and quick answers.
- 64% of users love 24-hour support
- 37% use them for urgent queries
- Can answer 80% of common questions
Marketing has to evolve. Stay informed, experiment, and focus on strategies that work best for your brand.
