Please don’t spam – it’s bad for business

No-one thinks of themselves as a spammer: “Of course people will want to know about this,” they tell themselves. Most companies send out sales emails to people who have not requested them – and that is the definition of spam.

Retailers are common culprits. You sign up for a receipt, but before you know it you’re getting a daily email that you can’t seem to turn off. A few unscrupulous companies ruin this cost-effective marketing channel for us all. Don’t be one of them.

Your mailing list is the most valuable marketing tool you have. Free tools like MailChimp will help you manage your newsletter campaign and list, and build referrals. Their online list manager prevents duplicates, creates nice looking emails and allows people to subscribe and unsubscribe easily. It also offers great reporting to see what works.

Mailchimp offers a huge range of services beyond email – it’s worth looking further at their other tools.

10 Tips to improve your email subscriptions

  1. Offer value : Spell out the value visitors will get from your newsletter if they sign up for your emails.
  2. Every email you send is a chance to grow your list. Add a subscribe link to email signatures company wide.
  3. Include an “email a friend” button on your emails. This is a good way to reach a wider audience.
  4. Create a how-to guide or eBook for download, in return for marketing consent.
  5. Make sure people know they can unsubscribe at any time, and that you have a strict privacy policy and don’t sell their email address on to other companies.
  6. Create an product line or benefit (like free shipping) for email subscribers to give an incentive to sign up.
  7. Hosting in-store events after hours is an awesome way to grow your email list. Offering free tickets in return for marketing consent is a no-brainer.
  8. Keep your email sign-up form simple. If you ask too many personal questions, you’ll put them off subscribing.
  9. Use your sign-up form to identify your audience interests. That way you can tailor your news and offers to make them more relevant.
  10. It almost goes without saying, but we’ll say it anyway: if your email content is outstanding, people will share it.
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