How do you move from Netflix-level “passive listening”, to participation that leads to changes in attitudes and behaviour?
I know how often I have tracked down a YouTube video to show me an specific new Photoshop or Illustrator technique. I am enthusiastic! I am motivated! I am concentrating! I’m taking notes!
And at the end of the video, I go to my software. Within 3 steps, my software isn’t doing what I expect.
→ I go back to the video, I watch again.
→ Two more steps and then … damn!
→ Back to the video…
It was a great video – the problem isn’t with the learning materials.
What’s going wrong?
The problem is human. I just cannot keep 10 minutes of incredibly detailed instructions in short term memory, even with notes. I forget a steps. I transpose settings.
Now imagine how this would look if I WASN’T motivated to learn?
But mostly once I have gone through this process once, I can to it again, eventually with no notes, then without even thinking. A month later I wonder why it was so difficult?
Try to build DOING into your curriculum even if it isn’t the whole process.
Ideas for practical assessments
I know multiple choice is easy, but you have other options!
- Show a screenshot with “hotspots”. The participant must pick the right button to push.
- Complete a sentence – what are the right settings to achieve X?
- Let them rephrase a process in their own words
- Set up a scenario slightly different from the example.
Humans are bad listeners but we learn by doing. User experience moves information into long term memory.