Adding online contact forms, quizzes, and surveys to your own website generates qualified leads for businesses and content creators. With the right WordPress plugin (and InTouch24-7 to guide you), you can maintain branding, privacy and security.

Don’t get locked in to expensive contracts with 3rd party providers like Survey Monkey, MailChimp or Quizlet.

Benefits of storing your form and data on your own website

• It’s private. Optional password protection.
• No surprise fees.
• No adverts.
• Ask the questions YOU want, with conditional and required questions.
• Keep the reader on YOUR website the whole time.
• Have a mobile friendly layout and design options you can adjust yourself.
• Add captchas and “honeypots” to reduce spam.
• Integrate with Google sheets or MailChimp to save you time and effort.
• Easily export to spreadsheets for analysis and mailmerges.
• The link stays the same, so you can QR code it for posters – for years!

What can you do with forms?

• Streamline the process of gathering information for RSVPs and contacts.
• Increase user engagement and feedback.
• Protect your downloads.
• Get valuable insights and feedback about audiences and specific prospects.
• Integrate with payment gateways like Stripe to accept payments in many countries

Best practices for effective online forms

Creating effective contact forms

1. Identify Your Goal

• Define the purpose of your form (e.g. lead generation, feedback collection).
• Consider ALL the different types of fields and questions available, and pick the friendliest for the user.
• People hate contact forms. Give them a reason to complete the form – a gift, an offer, a discount.
• Be creative with your wording and allay privacy concerns.

2. Keep It Simple

• Limit it to essential information. Make the connection, don’t try to make a sale.
• Use clear and concise labels.

3. Optimize for accessibility

• Ensure forms are mobile-responsive. Test on various devices to confirm usability.
• Make sure the form is readable for older people, poor eyesight or colour-blindness.

4. Use computer tools to make it easy for the user

• Use page breaks and panels for long forms. Don’t overwhelm people with a lot of questions at once
• Get the contact information first in case they stop. Save “partly” completed forms.
• Only show fields that are relevant using conditional logic.

5 Enhance User Experience

• Add progress bars for multi-step forms.
• Implement auto-fill and auto-suggest features.
• Provide tooltips and help texts for complex fields.

Creating Engaging Quizzes

1. Define Quiz Goals

• Be absolutely clear on the intended outcome. Is this for feedback, lead generation, purchasing, a request for information, qualifying prospects or tracking customer issue requests. The entire structure, design and behaviour of the form is based on what you want to achieve.
• HAVE an objective. A lot of people blindly add a contact form or a subscribe form, with no plan about what to do with it. When they need it, they don’t have the right information!
• Monitor responses. MANY contact forms go to obsolete email addresses, and prospects get annoyed.
• Test your form at least every few months, to make sure it’s still working.

2. Craft Compelling Questions

• Write clear questions that don’t sound pompous or intrusive.
• Images and cartoons may make it feel more fun.
• Use different types of questions, not just multiple choice.

3. Utilize Scoring and Feedback

• Provide instant feedback to quiz takers.
• Provide an outcome, and follow up with emailed results.

Start creating professional forms, quizzes, and surveys on your own website.

Whether you’re gathering feedback, generating leads, or accepting international payments, give me a call. I’ll point you to the right plugins, give suggestions for structuring. We offer zoom training on setting up forms, and integrating them.