How can you balance the WOW-factor of your benefit-orientated website, with practical after-sales support? You probably have a wealth of detailed technical materials but you probably don’t want those cluttering up and confusing new customers.
Having a focused technical resource hub for support, leads to customer satisfaction, repeat business and referrals!
Your resource hub should be intuitively accessible through your main website (as a menu item or using our built-in popup chatbot!). There should also be a direct link like “support.yourdomain.com”, so you build SEO!
What does a Support Resource Hub do?
- Highlights permanent, popular research and solutions.
- Creates in-depth, expert advice targeted to actual users.
- Signals your expertise to Google with How To solutions.
- Encourages longer visits to reduce bounces.
- Makes product specific information easy to find.
- Identifies topic categories to boost SEO.
- Allows professional buyers to do extensive research before the decision stage.
- Builds credibility in your industry.
- No per seat or per year license fees.
What could a resource hub contain?
- Software Help Docs: self-service support with videos and downloads etc.
- Case Studies: Individual projects (which could be password protected for privacy).
- Technical Resources: how-to guides, tutorials, reference materials.
- Micro-learning: Multi-media training that’s instantly accessible and print-friendly.
- Online User Guides & FAQs: dynamic, categorized guides that are easy to update.
- Client, Partner or Installer Zone: Private, “login only” documentation and pages.
- Simple interactive online calculators
- Engagement: clickable maps of distributors, surveys, feedback forms, quizzes.
- Embedded web-based content from 3rd party providers
- and more…
Create a resource centre and demonstrate your authority
A technical resource library creates new value from your company’s research, specs, guides and manuals. It centralizes the information in one place, and makes it discoverable.
With our support resource hub, you have the tool you need to build a unique, valued resource to drive improve product experiences, referrals, engagement, web traffic, and leads.
