Looking good attracts positive attention, but attention isn't a website's goal. Here are some design ideas you can use to boost user experience and get more leads!
You don't create advertising that works with a formula. Or a competitive analysis of your industry. Or even SEO keywords. You need that BIG IDEA! When you're selling a fire extinguisher, open with the fire, not the price!
Adding online contact forms, quizzes, and surveys to your website generates qualified leads for businesses and content creators. With the right WordPress plugin (and InTouch24-7 to guide you), you can maintain branding, privacy and security.
Creating a support website is a good time to assess and improve technical support documents. This article is a checklist of what you can do to improve your after-sales technical support documentation.
Self-published authors - here's the sad truth. Amazon won't do anything to promote your book. 10 (free) strategies to start marketing TODAY, before you even finish your manuscript.
I no longer click on Chatbots. Because the chat NEVER WORKS. 😒 Instant support is great. But it's not the best use of staff time, and AI isn't there yet. We need a new solution. We need "Alt-Chat".
As a technical writer I’m biased – I believe that no matter what graphics you use, it’s the words that sell. But a great layout provides visual cues that make it easy the reader to keep reading and to remember the key points.
How do I get my website more visible on Google search? Do I HAVE to pay an SEO expert? Should I take out Google Ads? Or is installing a WordPress plugin enough?
You’ve got a strong case. You’ve done the research. Your slides are clean and well-organized. But when you walk out the door, what will they remember? Here’s the research: facts […]
Does your multiple choice quiz assess learning retention, or are your students simply guessing strategically? Here are some techniques and technology tools that improve your multiple choice quizzes in micro-learning.
I've seen a lot of media hype in my 20 years. Hell, I've created some of it! Social media is a powerful communication medium. But it's not a magic wand. But it's also not a complete waste of time. Like all tools, you have to learn to use it. This article looks at some of the myths - and truths - behind social media as a marketing tool
Good manuals are good business. What is the cost of adding a quick start guide, a YouTube video or some extra FAQs to your manual? Compare that to the cost of daily calls to your helpline, a bad review or a lost customer.
Are you investigating ways to generate income from your knowledge-based content? Membership websites and micro-learning courses both offer steady income. This article looks at strategy and implementation - what are the pros and cons of each option?
Micro-learning can be an effective tool for building an income-generating, paywalled, community website. If you are already an educator, mentor or coach, this could be exactly right for you!
If you want people to read long-form content, you need to structure it in an exciting way for impact AND legibility. Read this for ideas on making technical and education content accessible.
Substack is a free, cloud-based blogging platform that distributes articles via a newsletter. It's a great way for writers and journalists to generate leads and experiment with paid subscriptions. Is it right for you?
A member-based subscription website is a good way to build credibility with your niche clients. And with good planning, it can pay-for itself with premium subscribers. This article helps assess your potential return on investment.
InTouch 24-7 works with small to medium sized companies with complex technical products and services. We work in highly-regulated, science-based industries in software, medical tech and engineering. I enjoy working […]
A paywall is exclusive, paid content, created for people who are genuinely interested. Your platform dives deep into topics, shares exclusive stories, builds communities, and provides advice and solutions that are worth every penny.
Design Thinking evolves a business model based on research and logic. Design Feeling adds empathy - so you deeply understand the people who want what you sell, as well as the society in which you operate. Together, they build a successful business that works right from the start.
People are nervous of owning and controlling their own website. The assumption is that “the cloud” is safer. It’s run by big companies like Shopify, Amazon, Thinkific and Wix. They […]
When you add a website address to a LinkedIn post, a clickable image-link is provided. But often it looks terrible! It's a fuzzy logo or generic banner - or nothing appears at all? Here are some steps to fix it.
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
Imagine how hard life is, for people with permanent disabilities that affect vision? Accessibility NOT a legal and social hassle to accommodate disabled people. User-friendly is better for ALL of us!
Frequently Asked Questions - or FAQs - are credible content that works. Most websites focus all their attention on getting the lead or sale. But FAQs are part of your sales credibility: they encourage both initial and REPEAT sales. They also draw attention to benefits and features in an easy-to-read format.
Boost your SEO and credibility with industry-specific support articles and blogs that work. Cut the slog around coming up with new content. My secret checklist sparks ideas when I write for engineering, construction and industrial clients.
WordPress WooCommerce and Shopify both offer eCommerce. You're planning your store, you don't know how it will evolve? This easy comparison might help you decide which is right for you!
Your handouts deserve as much time and care as your slide deck and speech. They must look professional while reminding learners of your key points and brand!
Can you make sense of your Google Analytics report? We look at an example (real)report, and see how to make the right business decisions around the data.
Your Shopify store is a headache. It's not making sales, it's costing every month? How can you leverage what you have already done, and build the REAL business you originally dreamed of. One YOU own and control!
In an online course or presentation you have just 30 seconds to grab audience attention. A joke is one option. Most people avoid them, but that means when you carry it off, people wake up and pay attention.
Because of time and budget pressure, many new startups companies are forced to make do with a logo that doesn't represent their vision. How do you recognize a good logo so you have branding that works?
InTouch24-7 has three "Website-in-a-box" packaged solutions perfect for creatives, small businesses, and new business founders on a budget. No pre-set templates - get a full WordPress site you can grow, and maintain yourself.
You have just 3 to 5 seconds to grab attention—and poor legibility is an instant turn-off. This guide gives you the key facts and easy wins you need to make your materials effortless to read—even if you’re not a designer.
Are you ready to revolutionize your tech support training? Our 24-7 Support Suite give you an easy-to-use, scalable platform for distributing micro-learning to agents, distributors, or customers. Our WordPress-based solution is fast to implement, affordable and practical.
The first step in creating an online training or education programme is to close your computer and go fetch a cup of coffee. A top quality, unique induction or training course evolves from your head and your heart.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
Setting up an eCommerce store can be expensive and takes time. In my country of birth – South Africa – it is next to impossible to take online payments and […]
... and how to fix them!
Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
All projects begin with a plan. It seemed like a good plan. So why do project and business plans end up in the bottom drawer – forgotten and failed – […]
Search engine optimization is not rocket-science. A high rank on Google is an evolving, high maintenance process that begins with site structuring, design and content.
No-one thinks of themselves as a spammer: “Of course people will want to know about this,” they tell themselves. Most companies send out sales emails to people who have not […]
