If you want people to read long-form content, you need to structure it in an exciting way for impact AND legibility. Read this for ideas on making technical and education content accessible.
Websites build credibility, generate leads and create income-streams through subscription-based paying communities, online courses, e-commerce and product showrooms. InTouch24-7 creates high-impact websites that educate, inform and connect businesses with niche audiences. We build online businesses that work.
Substack is a free, cloud-based blogging platform that distributes articles via a newsletter. It's a great way for writers and journalists to generate leads and experiment with paid subscriptions. Is it right for you?
A member-based subscription website is a good way to build credibility with your niche clients. And with good planning, it can pay-for itself with premium subscribers. This article helps assess your potential return on investment.
InTouch 24-7 works with small to medium sized companies with complex technical products and services. We work in highly-regulated, science-based industries in software, medical tech and engineering. I enjoy working […]
A paywall is exclusive, paid content, created for people who are genuinely interested. Your platform dives deep into topics, shares exclusive stories, builds communities, and provides advice and solutions that are worth every penny.
Design Thinking evolves a business model based on research and logic. Design Feeling adds empathy - so you deeply understand the people who want what you sell, as well as the society in which you operate. Together, they build a successful business that works right from the start.
People are nervous of owning and controlling their own website. The assumption is that “the cloud” is safer. It’s run by big companies like Shopify, Amazon, Thinkific and Wix. They […]
When you add a website address to a LinkedIn post, a clickable image-link is provided. But often it looks terrible! It's a fuzzy logo or generic banner - or nothing appears at all? Here are some steps to fix it.
People believe they buy because it's the logical choice. HAH!! About 50 years of research into consumer buying patterns says they are wrong. (Disclaimer: this post reveals secret "black hat" marketing tricks you might not want to hear)
Imagine how hard life is, for people with permanent disabilities that affect vision? Accessibility NOT a legal and social hassle to accommodate disabled people. User-friendly is better for ALL of us!
Frequently Asked Questions - or FAQs - are credible content that works. Most websites focus all their attention on getting the lead or sale. But FAQs are part of your sales credibility: they encourage both initial and REPEAT sales. They also draw attention to benefits and features in an easy-to-read format.
Boost your SEO and credibility with industry-specific support articles and blogs that work. Cut the slog around coming up with new content. My secret checklist sparks ideas when I write for engineering, construction and industrial clients.
WordPress WooCommerce and Shopify both offer eCommerce. You're planning your store, you don't know how it will evolve? This easy comparison might help you decide which is right for you!
Your handouts deserve as much time and care as your slide deck and speech. They must look professional while reminding learners of your key points and brand!
Can you make sense of your Google Analytics report? We look at an example (real)report, and see how to make the right business decisions around the data.
Your Shopify store is a headache. It's not making sales, it's costing every month? How can you leverage what you have already done, and build the REAL business you originally dreamed of. One YOU own and control!
In an online course or presentation you have just 30 seconds to grab audience attention. A joke is one option. Most people avoid them, but that means when you carry it off, people wake up and pay attention.
Because of time and budget pressure, many new startups companies are forced to make do with a logo that doesn't represent their vision. How do you recognize a good logo so you have branding that works?
InTouch24-7 has three "Website-in-a-box" packaged solutions perfect for creatives, small businesses, and new business founders on a budget. No pre-set templates - get a full WordPress site you can grow, and maintain yourself.
Are you involved in approving the design of marketing material? Knowing some solid facts and figures about legibility will help you keep creative people on track.
I offer a free 40 minute Zoom consultation to prospective clients. This isn’t a sales pitch – I’m here to give real value. I’m a communications problem solver. I do […]
Being an entrepreneur - especially when pitching a big idea - is all about persuasion. Technical communication doesn't just educate and inform, it must inspire hearts, minds and actions.
Are you ready to revolutionize your tech support training? Our 24-7 Support Suite give you an easy-to-use, scalable platform for distributing micro-learning to agents, distributors, or customers. Our WordPress-based solution is fast to implement, affordable and practical.
The first step in creating an online training or education programme is to close your computer and go fetch a cup of coffee. A top quality, unique induction or training course evolves from your head and your heart.
Presentations are a one-shot deal. You will never have this event, this day and this audience ever again. You want to have complete confidence that your slide deck provides context, interest and support, but doesn't take the spotlight off you. We can help with that.
New companies tend to focus on what they sell. They assume all they need to do is announce it, and people will knock on their door wanting to buy. Investors and funders are more cynical. They want to see a solid marketing plan.
As a technical writer I’m biased – I believe that no matter what graphics you use, it’s the words that sell. But a great layout provides visual cues that make it easy the reader to keep reading and to remember the key points.
Design grabs your attention, but words change attitudes and behaviour. Whether you are convincing a funder to invest or showing how to use machinery safely, plain English saves time and prevents errors. We create technical reports, case studies and proposals that people find easy to read and understand.
We work with companies that have complex products with components, parts and spares. Save money and hassle by updating your products in-house.
Setting up an eCommerce store can be expensive and takes time. In my country of birth – South Africa – it is next to impossible to take online payments and […]
... and how to fix them!
Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
Successful websites have CREDIBLE content. Most of the reason why websites fail, is NOT because of your colour choices. It's because you do NOT have CREDIBLE CONTENT. Good content is about good strategy! The best time to fix website content is when you build the website. The second best time to fix the content is today! Here is what to look for and how to fix.
For presentations and big idea pitches, a good story draws people in. They stop and listen. They hear and remember. Stories are an good way to change our attitudes, beliefs, […]
Visual aids and handouts to support online and in-person technical training and education. Gives your learners a valued takeaway they can always refer to (with your logo).
All projects begin with a plan. It seemed like a good plan. So why do project and business plans end up in the bottom drawer – forgotten and failed – […]
Search engine optimization is not rocket-science. A high rank on Google is an evolving, high maintenance process that begins with site structuring, design and content.
No-one thinks of themselves as a spammer: “Of course people will want to know about this,” they tell themselves. Most companies send out sales emails to people who have not […]
