You could build a website all about YOU – your services, your products, your “why”. Or you could attract clients to you, by supporting them along THEIR journey. Exactly how do you do that?

When creating your 1-minute pitch, consider which emotions motivate people to believe in the value you add, and inspire them to take action and engage with you.

Why are THESE specific emotions so important? Because they make people feel like they BELONG.

In your marketing message, try to seek out ways that your products or services make people feel accepted, heard, understood, less at risk, and more part of something that has meaning and purpose.

The 7 human emotions that inspire us to act.

Four emotions to help customers feel safe and in control!

Money is the ultimate safety AND control.

How do you help them increase income, and cut costs.

Status attracts powerful allies, it feels safe.

How do you help them win power, prestige and control.

Conserve their time.

How does your service give them time to do things they choose to do?

Preserve what they have.

How can you help them allay fears and prepare them better for an unknown future?

Three emotions that make customers feel valued!

Status

We want what others don’t have. A house, a car, a phone but also what we have done, where we have been, what we know. So we feel like we belong.

Approval

We all have an aspirational identity. That person we want to be, who isn’t ever criticized, and has the trust of our tribe. So we feel like we belong.

Meaning

The desire for purpose: how can you invite customers, suppliers and employees to participate in something greater than themselves. A movement, a cause to champion, a fight against villains. How are you creating a tribe in your business, where people feel they belong.